Why is down cruel?Down is not a victimless material.
Despite the fact that changes have been made over the years in the way feathers and down are harvested, 1% to 3% of ducks and geese worldwide are still subjected to the tortuous practice of live plucking.
BOÏDA offers animal-friendly apparel, with a strong focus on high-quality outerwear and fashion accessories.
I believe that ultimately, as sentient beings, whether human or animal, we are all conscious beings that share a common desire: to live, and be free of pain and suffering. As we recognize this shared quest, it becomes clear that there is a oneness which underlies all of our existence. As such, the violence that we collectively inflict on animals, unnecessarily for the most part, needs to stop. We must end the exploitation and destruction of billions of animal lives every year in the food and fashion industries.
BOÏDA, as pronounced phonetically in Korean, means “to be visible”. This captures my brand’s mission, which is to be a voice that speaks up for animals, to make their plight and suffering visible. In particular, I support the movement to recognize the fundamental rights of animals in the hopes that, one day, specism will be a thing of the past.
The power lays within my hands and yours to build a world that is kinder and more compassionate. Just as one sliver of light can break the darkness, one person can initiate a change. Join me to make this change happen. Together let's move the needle.
About our collection
Compassion is always in fashion.
BOÏDA'S line of apparel is exclusively vegan and approved by PETA.
Our flagship product, VEGAGOOZ, is a line of cruelty-free winter jackets insulated with vegan "down." Made in part with corn fibers and further reinforced with a patent-pending technology, VEGAGOOZ jackets were presented at the first ever Vegan Fashion Week which took place in Los Angeles in 2019, as well as different fashion-related events in NYC.